GIVE UP. GROW UP. GO UP.
Let’s learn how to Invest/Reinvest in your business.
Fill blank spaces in your calendar with Money Making Opportunities.
BEFORE YOU ASK, “How many leads should I buy?”
The answer is simple: AS MANY AS POSSIBLE IN YOUR BUDGET.
If money is tight in the beginning, we recommend you start off with second-chance leads so you can get an abundance of them (Hundreds at a time). “Second-chance” leads from the Intergrity Lead Center are clients who filled out a request a while ago, but their file has yet to be closed.
If you purchase leads generated at least 30 days ago, the price-per-lead is a fraction of the cost of a real-time exclusive lead. You can buy 250 to 400+ leads for under $500 (compared to only 20-30 ‘real-time’ leads) and call them frivolously. These types of leads are great to practice with.
Get a few sales from the batch and use that money to reinvest in a better source in due time (New leads = same ROI with less legwork, yet more cost per acquisition).
If you do this right and reinvest immediately from your first batch of profits- you can play with house money and “Only invest in leads once”!
Even though real-time campaign leads are the best option, THEY ARE ALSO THE MOST EXPENSIVE. Every Agent has to go through a learning curve to get comfortable within their craft. It is most advised to start with secondary leads to learn your objections, critique your closing skills, and learn how to “become emotionless” with your dials at a more cost-efficient rate.
If you can’t afford ANYTHING, Perfect. This is exactly why you have to work your ass off to get out of this position… forever! Do Whatever You Need To Do to fund your business:
Borrow money.
Sell a policy to someone in your sphere of influence.
Open a line of credit.
…Just get the job done.
🏁 At the end of the day… The short answer is to get your hands on 150+ leads as soon as you can. Once you get a couple of sales on the books, you will be able to use last week’s commission to fund this week’s lead source. Without leads- you don’t have a business.
Put your book of leads in your favor. Some won’t answer the phone. Some people won’t like you... BUT SOME WILL. It's the Law of Large Numbers. Plug into the system, believe in yourself, and turn your dreams into reality with hard work.
WEEKLY LEAD BREAKDOWN:
120-200 Leads per dial day = $500-$1,000 invested
(Depending on the lead source; we recommend having a healthy blend of a few vendors).
120-200 leads = 12-20 Appointments set for the next 48 hours.
(Do this process 2x a week = $1,000 - $2,000 in weekly lead spend)
24 - 40 appointments scheduled a week = 12 to 20 Appts resulting in a no-show, or cancelled appointment.
12-20 Appointments Sat on each week = 3 - 7+ Policies Closed.
3 - 7(+) Families Helped = 4-6X your initial investment
(Take some of the profit from last week, && show up again next week.)
NOTE- About 20% of your books will fall off (Industry Average); due to buyer’s remorse.
Take this into account while conducting your finances so you can be ahead of the game.
INTEGRITY LEAD CENTER WALKTHROUGH
LeadCENTER Recommendations
STARTING OUT (Limited Budget):
(Less than $700 to invest)
Remember: With second-chance leads, you must grind your way to the top. You will potentially run into wrong numbers, people with bad attitudes, and a lot of objection handling… however, they are GOLD at the end of the day. It’s a numbers game; as long as you stick with the script, you will find someone who needs your assistance.
This is where you will perfect your craft and script; you will continue improving after each call. Everyone has the same objections- eventually, you will become a master of your craft!
Your goal is to get paid as soon as possible. Get as many leads as you can and start pumping out some sales!
BRONZE/SILVER LIFE LEADS ($1, $2)
Top choice for New Agents on a budget!
(Play the “Law of Large Numbers” game)
GET 100s of leads for a fraction of the cost of real-time leads.
BRONZE MORTGAGE PROTECTION MAILER ($2)
*🏠 Best choice for Aged Mortgage (Load up!)
You will have the clients hand-written lead card
ETHOS ABANDONED CART ($8)
The client previously went on ethos.com to find a policy, but didn’t finalize the process.
Best bang for your buck; clients usually are looking for higher premiums.
SPHERE OF INFLUENCE ($ Free)
Practice your Presentation & Financial Inventory with friends, family, coworkers, and neighbors
You will be surprised how many people you know need a policy.
Use this commission strictly for your first lead investment, then continue to play with “House Money”.
ROAD TO $20K MONTHS
(*At this time, you should be Investing about $1,000+ a week for a 4-6x Return On Investment)
After you sell a couple of policies, take part of your commission to invest in higher-quality leads. Start buying back your time by talking to leads with higher intent.
Please understand that this is a business. You have to invest in yourself to scale appropriately. This is the middle phase between paying your bills & getting ahead.
SILVER MORTGAGE PROTECTION ($8)
This is a financially stable lead
Recently purchased or refinanced their home within the past year.
Your client is now settled in and knows their revised monthly cost.
ETHOS AGED ABANDON CART ($8)
Lead went on Ethos.com to get a policy: filled out the majority of the app, and left it incomplete.
Typically higher A.P. per client
Generally looking for a higher Death Benefit
DIAMOND LIFE LEAD ($11)
High-quality prospects with a strong likelihood to convert
Generated from a variety of insurance-specific sites, specifically from consumers requesting an online quote for term or whole life insurance.
ROAD TO HALL-OF-FAME
SELF GENERATED LEADS & A.I. AUTOMATIONS
Campaigns Start @ $100 a day
EVERY Hall-of-Fame Agent has an active Campaign running producing leads DAILY.
We will teach you how to generate leads that come in Exclusive to you.
Using Self-generated leads allows you to call your leads as soon as they press submit on the lead form!
Use A.I. for Automated workflows, drip text, and business management.
Some clients even self-book themselves onto your calendar!
*Recommended for Agents Depositing at least $10,000 a month. “Steady Lead Flow = Steady Cash Flow”
The more leads you invest in, the more families you can help.
*When Dialing your leads, please refer to LEADS & SCRIPT page.
